Amaranth; 1) a flower that never fades. 2) a purplish red color or dye.
Pliny, a Roman naturalist of the first century AD wrote of an imaginary flower call the 'Amaranth' a flower that never faded. A centruy later, Clement of Alexandria said that the Amaranth is a symbol of immortality.
We hope our NATURALLY produced grapes, wines and beef will contribute to your 'Immortality'